Workshop
Workshop with Marijana Đorđević: Why You Choose Me, Why I Choose You
19 October 2026 · 18:00 to 20:00
Belgrade
If someone asked you "Why you?" today, would you have a clear answer?
You have the knowledge, the experience and the results. But when it is time to introduce yourself, where do you start? And how do you explain everything you bring, so that your value does not get lost in a list?
In this practical workshop you will work on your professional positioning: what you want to be recognised for, who your expertise is relevant to, and why someone would choose exactly you. Just as important, you will define who you choose and what opportunities you want to attract.
You leave the workshop with:
A more clearly defined market position.
Your key message and your answer to "Why me?".
Three communication pillars for your content and your public presence.
Guidelines for applying them on your website, on social media and in business communication.
For women who already have expertise or are building something of their own, and want the market to understand their value more clearly.
The workshop is led by Marijana Đorđević, founder of Crossroads, with almost two decades of experience in brand strategy, communication, creative development and production.
90 minutes of live work, with the full event running longer. Concrete examples. Work on your own positioning.
Sign up and define why they choose you, and who you choose.
Workshop with Marijana Đorđević: Why You Choose Me, Why I Choose You
19 Oct 2026 · In personThe connected route
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