Masterclass: Professional Sales Skills

Business communication & Influencing skills training

Even when your role is not directly related to sales, you are constantly presenting and “selling” your ideas – proposals, initiatives, budgets, solutions, and strategic directions.

Every conversation with colleagues, managers, stakeholders, or clients represents an opportunity to influence decisions and drive progress.

This practical business communication training is designed to help professionals develop the skills needed to present ideas clearly, confidently, and persuasively – without feeling like they are “selling”.

The training is delivered in Serbian language and tailored to real workplace situations, enabling immediate application of techniques in everyday business communication.

Who is this masterclass for?

This influencing and communication skills masterclass is ideal for professionals whose roles require presenting ideas, negotiating internally, or aligning teams – even if sales is not part of their job title.

Recommended for:

• Employees who present ideas, initiatives, or proposals internally
• Professionals in marketing, HR, IT, finance, operations, and support roles
• Team leaders and managers responsible for driving projects and change
• Experts and specialists who need stronger influence in decision-making processes
• Anyone looking to improve business communication, persuasion, and negotiation skills

What will you learn?

Participants will develop practical skills for influencing decisions and presenting ideas in a professional business environment.

Key learning outcomes:

• How to understand your audience’s needs, motivations, and decision drivers
• Techniques of active listening and strategic questioning
• How to structure arguments that resonate with stakeholders
• Methods for guiding conversations toward mutually beneficial outcomes
• How to handle objections, resistance, and disagreements constructively
• How to maintain credibility, trust, and professionalism during discussions
• Techniques for redirecting conversations when they become challenging
• How to present ideas clearly and persuasively without appearing pushy
• Practical frameworks for everyday communication situations
• Intensive practice through simulations based on real business scenarios

Participants will leave the masterclass with tools that can be applied immediately in meetings, presentations, negotiations, and internal communication.

Benefits for Companies

Organizations benefit from employees who can communicate ideas clearly, align stakeholders, and contribute to more effective decision-making processes.

Key benefits include:

• Stronger internal communication and collaboration
• More effective idea presentation and project alignment
• Reduced resistance during organizational changes
• Improved negotiation and influencing skills across teams
• Increased confidence in communication with colleagues and clients
• A stronger culture of constructive dialogue and innovation
• Practical tools that improve everyday workplace interactions

Masterclass Methodology

This workshop is highly interactive and focused on real-life business communication challenges.

Methodology includes:

• Role plays and simulations based on real workplace situations
• Small group exercises with expert feedback
• Interactive discussions and case studies
• Self-assessment of communication style
• Practical frameworks and communication templates
• Individual action plans for immediate implementation

Participants actively practice influencing conversations in a supportive and professional learning environment.

Language

The training is conducted in Serbian language, ensuring clear understanding and direct applicability in local business environments.

Details

📅 Date: May 14
⏰ Time: 10:00 AM – 4:00 PM
📍 Location: Ložionica

Trainer: Zoran Lujić

Zoran Lujić is a senior sales trainer and consultant with more than 30 years of experience in sales and sales team development. Throughout his career, he has delivered more than 400 trainings focused on consultative selling, negotiation, communication skills, and influence techniques.

Since 2019, he has been a key sales trainer at Skills, delivering over 100 trainings across Serbia and the region, working with leading companies such as A1 Serbia, Pepsi, NLB Bank, DrMax, City Expert, Datalab, and others. Zoran helps professionals develop practical sales skills that improve business results and build long-term client relationships.

Apply Now

The ability to communicate ideas clearly and influence decisions is a critical skill in every professional role.

Join this masterclass and learn how to present your ideas with confidence, clarity, and impact.

The price of an individual training session is €190.
Members receive a discount depending on their membership package.

A 10% discount is granted when all four training sessions are purchased together.

Registrations are made for each training individually.