Generic AI in Sales: From Tools to Results

A practical workshop for women ready to elevate their sales process.

About the Workshop

This workshop is designed for women who want to understand how Generic AI (Gen AI) can transform their sales communication, improve efficiency, and support smarter decision-making.
The focus is on practical application – real scenarios, real messages, real sales challenges.

You don’t need technical knowledge.
You need openness to a new way of working.

During the workshop, you will learn:

• How AI supports every stage of the sales process, from the first message to closing
• How to write messages, offers, and follow-ups 3x faster, without overthinking
• How AI helps you prepare strong objection-handling responses that move conversations forward
• How to choose the right AI tools that instantly save time, increase clarity, and improve results

This is a foundation workshop – universal, applicable, and immediately useful.
Personalized training and advanced modules come later, once participants master the basics and workflow that truly works.

Workshop Goals

By the end of the workshop, participants will be able to:

• Understand where and how AI fits into modern sales
• Use AI effectively and practically in daily commercial activities
• Identify tools that reduce workload and improve communication quality
• Apply AI with intention – and intention leads to better results

Who Is This For?

This workshop is ideal for women who:

• lead sales in their business
• communicate with clients through DM, email, or calls
• want clearer processes and faster execution
• want to use AI as a practical assistant – not a buzzword

Whether you’re an entrepreneur, team leader, or part of a commercial function, this training gives you the structure and tools you need to sell smarter, not harder.

About the Trainer – Milena Micevski

Milena Micevski is a Marketing Professor at Copenhagen Business School and a consultant in AI, sales, and marketing. She helps organizations integrate AI into their commercial processes while preserving the human dimension and maintaining high ethical standards.

Her expertise spans the application of AI in commercial functions, sales team development, and DEI in customer and employee interactions. Her work has been published in leading journals such as the British Journal of Management, Journal of Business Ethics, International Marketing Review, and Industrial Marketing Management.

Milena also writes for an international professional sales journal and serves on the expert board of Navitas, Denmark’s leading sales consultancy, where she advises on consulting practices and sales training.

Before joining CBS, she worked at the University of Vienna and Loughborough University, teaching marketing and sales management and collaborating with global organizations on research and consulting projects.

Across all her roles, one ambition drives her work:
to translate the latest insights in AI, sales management, and consumer behavior into concrete strategies, tools, and learning programs for commercial teams.

Registration

Spaces are limited to ensure a hands-on experience.

📩 Register now to secure your spot.

Registration